Most of us associate networking with industry events, shaking hands with a friend of a friend of a former co-worker, and grabbing coffee with someone you’d like to get to know better. But it’s 2015, and building a relationship can happen just as easily through email. And, yes, I’m talking about the slightly nerve-racking, but potentially very rewarding, act of sending cold emails to professionals you don’t personally know.
Taking the initiative to message influential people in your industry can reap huge benefits. You can ask for advice based on their career path, secure partnerships for your company or side project, or eventually even get a foot in the door with someone who works at your dream company.
No matter what your request is, however, there’s no way to make it unless you have this person’s email. That’s why I’ve used—and will share with you—the guess-and-verify strategy that has…
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